Display Advertising
Send an advertisement
You must login as a pre-authorized client before you can submit an advertisement.
Get results by advertising your business, event or organization in the award-winning Yukon News, the territory's most read and widely distributed newspaper. All three weekly editions of the Yukon News are distributed to every Yukon community, with a total weekly circulation of more than 17,800 papers.
Our advertising rates provide frequency and volume discounts for repeat advertising clients and discounts to Yukon non-profit organizations.
Web-authorized advertising client
Yukon News web-authorized clients can submit ad orders, content and camera-ready ads quickly and easily using this website. To access this convenient service, contact our Advertising Department at (867) 667-6283.
If you are not a pre-authorized user, check out our advertising rates and the specifications for camera-ready ads.
We'll design it for you
Let our award-winning advertising and design team create an ad for you for a single insertion or for your next Yukon News advertising campaign. Advertising design is included in our services for most advertising. Our list of rates and specifications will help you decide what kind of ad plan is best for your business or organization.
If you are a web-authorized client, please include all details for your ad in your online order form. If you are not authorized to submit your ads using our website, please call us at 667-6283 to order an advertisement and/or to inquire about becoming a web-authorized advertiser.
Display Advertising Rates
The following local market rates chart provides a simple reference for customers to determine the costs of display advertising space in the Yukon News. Volume rates are available to customers based on frequency and long-term advertising plans. Contact our advertising department at 667-6283 for more information.
Repeat Advertising
Discounts are available to local market advertisers. Please see the local market repeat advertising rates below.
National Advertising and Ad Agency Placements
Our national advertising rates are $1.38 per agate line (14 lines/inch) plus GST. Accredited advertising agencies: 15% commission net 30 days.
Colour
Spot colour is available at flat fee of $210 per colour page plus GST.
Local market rates
Common sizes in column inches (columns are 2" wide)
1 column x 1" |
$10.94 |
1 column x 2" |
$21.88 |
1 column x 3" |
$32.82 |
2 columns x 1" |
$21.88 |
2 columns x 2" |
$43.76 |
2 columns x 3" |
$65.64 |
2 columns x 4" (1/8 page) |
$87.52 |
2 columns x 5" |
$109.40 |
2 columns x 6" |
$131.28 |
2 columns x 7" (1/4 page) |
$147.14 |
3 columns x 5" (1/4 page) |
$147.14 |
3 columns x 3" |
$98.46 |
3 columns x 6" |
$189.18 |
3 columns x 7" |
$212.52 |
3 columns x 8" |
$242.88 |
2 columns x 14" |
$272.44 |
3 columns x 9" |
$273.24 |
3 columns x 10" |
$291.90 |
3 columns x 11 1/2" (1/2 Page) |
$327.60 |
5 columns x 7" (1/2 Page) |
$327.60 |
3 columns x 14" |
$376.74 |
4 columns x 14" |
$481.04 |
Full Page (5 columns x 14") |
$574.00 |
- Prices do not include GST
Local market repeat advertising rates
Contact a Yukon News advertising representative at 667-6283 to confirm your plans, marketing schedules and fixed repeat advertising rates.
Common sizes in column inches (columns are 2" wide)
Number of insertions |
1-2 |
3-5 |
6-8 |
9-12 |
13-26 |
27+ |
$ Per/column-inch |
$10.94 |
$9.88 |
$9.30 |
$8.75 |
$8.20 |
$7.65 |
2 column by 7" |
147.14 |
132.86 |
125.02 |
117.60 |
110.18 |
102.90 |
3 column by 7" |
212.52 |
191.94 |
180.80 |
169.89 |
159.39 |
148.68 |
2 column by 14" |
272.44 |
246.40 |
231.84 |
218.12 |
204.40 |
190.96 |
5 column by 7" |
327.60 |
295.75 |
278.60 |
261.80 |
245.35 |
229.25 |
3 column by 14" |
376.74 |
340.20 |
320.46 |
301.14 |
282.66 |
263.76 |
4 column by 14" |
481.04 |
434.56 |
408.80 |
384.72 |
360.64 |
336.56 |
5 column by 14" |
574.00 |
518.70 |
488.60 |
459.20 |
430.50 |
358.40 |
- Colour = $160 (per colour per page plus GST)
Local market non-profit customer rates
Excludes Territorial and Federal governments, municipalities, First Nation governments, Crown Corporations, and government Boards and Committees.
The Yukon News has been Yukon's leading community newspaper for more than 45 years. We proudly support our readers and the organizations that they are involved in through our sponsorship programs and through discounted display advertising rates to locally operated not-for-profit organizations.
These rates are commissionable to accredited advertising agencies when the agency supplies complete camera-ready artwork for ads booked.
Our rates are as follows:
Common sizes in column inches (columns are 2" wide)
1 column x 1" |
$8.21 |
1 column x 2" |
$16.41 |
1 column x 3" |
$24.62 |
2 columns x 1" |
$16.41 |
2 columns x 2" |
$32.82 |
2 columns x 3" |
$49.23 |
2 columns x 4" (1/8 page) |
$65.64 |
2 columns x 5" |
$82.05 |
2 columns x 6" |
$98.46 |
2 columns x 7" (1/4 page) |
$110.36 |
3 columns x 5" (1/4 page) |
$110.36 |
3 columns x 3" |
$73.85 |
3 columns x 6" |
$141.89 |
3 columns x 7" |
$159.39 |
3 columns x 8" |
$182.16 |
2 columns x 14" |
$204.33 |
3 columns x 9" |
$204.93 |
3 columns x 10" |
$218.93 |
3 columns x 11 1/2" (1/2 Page) |
$245.70 |
5 columns x 7" (1/2 Page) |
$245.70 |
3 columns x 14" |
$282.56 |
4 columns x 14" |
$360.78 |
Full Page (5 columns x 14") |
$430.50 |
Production Specifications
Deadlines and shipping
- We publish Mondays, Wednesdays and Fridays
- The deadline for bookings and materials is: 3:00 p.m. two business days prior to publishing
Our mailing address is:
- The Yukon News, 211 Wood Street, Whitehorse, Yukon Y1A 2E4
Ship inserts: including all pre-printed flyers, catalogues, etc. to our printing plant by 2 p.m. two business days before printing:
- The Yukon News Printing Plant, 101 Copper Road, Whitehorse, Yukon Y1A 2Z7
Technical details on production
Our format is TABLOID based on a page 5 columns wide by 195 agate lines high. Photo reproduction is at 85 line screen resolution.
- 1 column = 1.931"
- 2 columns = 4"
- 3 columns = 6"
- 4 columns = 8"
- 5 columns = 10.125"
You need ads created or changed by the Yukon News
When your advertising is in digital format but you need assistance to make it digital-ready, please provide editable digital files formatted using any of the following:
- Mac Multi-Ad Creator: Send Creator file and all associated files - graphic files and fonts (printer and screen)
- Mac QuarkXpress: (up to version 5) Send QXP file and all associated files - graphic files and fonts (printer and screen)
- Mac PhotoShop: (up to version 7) Send as Photoshop - PSD - file (do not flatten) and all fonts (printer and screen)
Additional requirements
- Send graphic files in Mac and PC Adobe Illustrator; EPS, TIF and JPG formats will work. Resolution should be a minimum of 300 dpi at intended final size. A PDF file can also work but isn't ideal.
- Send text files created by Mac or PC Word, Mac or PC Wordperfect as attachments in your email to our advertising department.
- You may send simple text files in the body of an e-mail message which we will cut and paste into your new ad.
- We do not work with Publisher files and Corel Draw files are unpredictable in our publishing system. It is safest to save and send to us as EPS file or save to high resolution PDF.
We are happy to experiment with files in any format not mentioned here but please contact us so we can test them early.
Your ad is complete and ready to print in the Yukon News
Send your complete and digital-ready non-editable ad file using:
- Mac Adobe Illustrator: (up to version 10) Send Illustrator file and all associated fonts (printer and screen). Fonts aren't required if the file is converted to outlines before sending. Other placed art is required (i.e. placed TIF files);
- PC Adobe Illustrator: Send Illustrator file. Mac and PC fonts aren't interchangeable so the file must be converted to outlines before sending.
- Mac EPS: Send EPS file and all associated fonts (printer and screen). Fonts aren't required if the file is converted to outlines before sending. Other placed art is required (i.e. placed TIF files).
- PC EPS: Send EPS file. Mac and PC fonts aren't interchangeable so the file must be converted to outlines before sending.
- TIF: Mac or PC equally good. Resolution for clear, legible text should be at least 300 dpi at 100% size.
- JPG: Mac or PC equally good. Resolution for clear, legible text should be at least 300 dpi at 100% size and should be saved at highest quality.
- PDF: Mac or PC equally good. PDF should be created using as little compression as possible. (Very compressed PDF files are very small in size but are meant for screen viewing, not printing.) If the ad is two-colour (eg. black and a spot colour) separations should be done when creating the PDF file so you end up with a two-page PDF file, one page the black plate, the second page the colour plate, with registration marks.